Flair Airlines

Flair Airlines is a Canadian low-cost carrier with a mission to make air travel affordable for everyone. For this project, Flair sought a campaign proposal to officially launch the "Flair Effect" as a live savings counter—demonstrating their commitment to saving Canadians money every day.

The Flair Effect Counter measures how much Canadians have saved with Flair's low fares. It would be featured on Flair’s homepage and could also be integrated into other channels in both live and static formats.

Role: Senior Designer
Responsible for the creative vision, sketching concepts, and creating key visuals.

Deliverables:
Key campaign visuals and assets, digital banners, social media posts, out-of-home (OOH) pieces, and a tradeshow booth.