The Expo Group

Expo Group is an event and trade show design and management company that combines a human-centered approach with analytics, strategy, and creativity.

For this project, Expo Group approached us at York & Chapel Design to redesign their website. The client felt their existing design was outdated and did not effectively reflect the company’s personality and dynamism. They sought a bold design with dynamic micro-animations and interactions that would enhance the user experience without being overwhelming.

We began by conducting a comprehensive analysis of the website and brand. With clear goals and pain points identified, we moved into the wireframing stage, presented three design concepts, prototyped, tested, and ultimately arrived at the final design shown below.

Role: Senior Designer
Responsible for research, brainstorming, wireframing, developing concepts, and creating high-fidelity visuals.

Deliverables:
UX research, sitemap, user flows, three design concepts, wireframes, and final visuals.