Blueshore Financial

BlueShore Financial is a local boutique-style bank that offers personal and business banking services, wealth management, insurance, and commercial lending solutions. They position themselves as a premium full-service financial institution for Vancouver’s affluent market.

BlueShore Financial approached us at York & Chapel Design seeking a team to help evolve their branding through a year-long marketing campaign.

We conceptualized and developed a multi-channel campaign called "What’s Your Wealthy?" The idea was that wealth means something different to everyone—it could be family, health, travel, hobbies, passion, or even your home. We invited BlueShore to engage their clients by asking them, "What’s your idea of wealth?"

Role: Creative Lead
As the Senior Designer, I was responsible for leading the creative vision, sketching concepts, brainstorming ideas, creating key visuals, and directing/supervising the production of visual assets, photography, and a TV commercial.

Deliverables:
In addition to developing the entire campaign concept, we produced original photography, print ads (magazines), out-of-home ads (billboards, bus signage, and bus shelters), a TV commercial, as well as social media ads and posts.