York & Chapel

York & Chapel (Y&C) is a 20-year-old full-service marketing and branding agency based in the U.S. I had the pleasure of working with Y&C for six years, and during this time, I had the opportunity to lead a brand refresh project in 2022.

The goal of this project was to update Y&C's visual identity, focusing on their internal operations and sales materials, including presentations and pitch decks.

Role: Senior Visual Designer
Responsible for the creative vision, sketching concepts, brainstorming ideas, creating key visuals and managing production of other visual assets.

Deliverables:
Brand guidelines, business cards, and various templates for slide decks and sales materials (print and digital).