Health Initiative for Men

Health Initiative for Men (HIM) is a Vancouver-based non-profit organization that supports the GBTQ2S+ community with free or by-donation health services and programs. The organization operates several health clinics across Metro Vancouver, the Interior region, Northern British Columbia, and Vancouver Island. HIM's services and programs are organized into four distinct pillars: Sexual, Physical, Mental, and Social Health, offered both in-person and online.

To promote its services and events, HIM heavily utilizes social media platforms like Facebook, Instagram, and Meetup, while also employing traditional out-of-home print marketing within the community.

This project involved refreshing HIM’s branding and its main communication channels.

Role: Creative Lead
Responsible for the creative vision, conducting research, sketching concepts, brainstorming ideas, and creating key visuals.

Deliverables:
Logo redesign, brand guidelines, and various templates for digital and print assets.